A new nitro cold-brew coffee company, based out of Richmond, Virginia, needed graphics for advertisement at a local university campus to increase brand awareness. The goal was to emphasize that the product is hyper-local to the community, an alumi-owned company, and that the drink it great for university students, because of its high energy content.
The final design was a polished infographic style, while maintaining a very "Richmond-centric" feel.
I presented Confluence Coffee Co. with two drafted concepts. Each with its own unique style, that were in stark contrast to one another.