The Soulfuls dream and believe that every woman deserves to feel at home in this world. Every woman has a beautiful soul, designed to love and to be loved. Because when a woman feels at home and feels loved, incredible things happen. The Soulfuls strive to create a community where every woman is valued and get the resources and support to find her place in a world in constant motion.
The new branding for The Soulfuls is inspired from the mission statement above, and combines with bold and playful colours and design elements to create a welcoming, warm, and modern brand identity. The colour palette consist of “muted feminine” tones combined with warm primaries. The chosen type faces are a bold, feminine Serif and a delicate, soft Sans Serif that can be combined or stand strongly on their own.